Updated: Jul 5
“Industry IQ” or Industry Intelligence, as it’s sometimes referred to, is having business-specific data and insightful information that you can analyze to drive business decisions. It’s having industry-specific knowledge that gives you a competitive edge which can help improve your business and your sales pipeline.
We look for Industry IQ in everything we do. So much so that it has become second nature to us. Think about the last person you hired. Did they have industry experience? Probably. What about the last time you hired a company to complete a project at your house? Did they have industry experience and knowledge? Most definitely. Have you ever paid more for a service because you know the company you are dealing with is respected in their industry and may have decades of experience under them? I can almost guarantee that at some point in your life, you have. You paid more because there is value in having Industry IQ.
That same line of thinking should also be applied when hiring a Marketing Company. As you move through your vetting process, be sure to consider if your Marketing company has Industry IQ.
Why Having a Marketer With a High Industry IQ is a Game-Changer
A deep understanding of the industry and its fundamentals
Ability to speak the “language”
Ability to easily identify pain points
Understands the needs and developing trends of the industry
Effectively plan for challenges
A network full of industry professionals that are pivotal in helping to grow your business through meaningful connections
Communicate effectively with others in the industry developing your strategic partnerships
Assists in navigating your sales pipeline with a deep understanding for timelines
Often sought-after as consultants due to their unique blend of marketing knowledge and industry expertise
Hello Green is backed by a team of professionals with over a decade of experience in the Green, AEC, and Property Management industries. We understand the challenges you face on a day-to-day basis running your business.
Schedule a consultation with us so we can evaluate your needs.